In this Secrets of Influence video, Robert Cialdini, Arizona State professor, and author of the popular book, Influence, the Psychology of Persuasion,
briefly discusses the 6 powers of influence you can use to persuade others to do what you want. If you haven't read this book I highly recommend it.
I read it several years ago and found it quite enlightening. Obviously we all know when someone is trying to sell us on something but there are
a number of subtle tricks that make these secrets of influence very powerful. I also enjoyed many of the supporting stories that Cialdini cited
in bolstering his case.
Watch the video below and see how many of these secrets of influence you already use on a daily basis. Don't use any? Why not begin
Thank You and May the Winds of Fortune be with you,
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